She was part of San Diego State’s MBA program where she was enrolled in an international entrepreneurship course when she came up with the concept for her business. “I started the company after learning about the need for eye care in the world and wanting to find a way to address that need sustainably,” she said.
Jenny Amaraneni, 32, creator of SOLO eyewear, set out to do just that: a brand with a purpose.
But according to research featured in Haber’s book, a vast 94% of millennials also want their work to make some sort of beneficial impact in society or the environment a brand with a purpose. In the book, The Business of Good, by Jason Haber, he classifies millennials as people born from 1980 to 2000 and explains how the ‘now’ attitude of millennials has prompted them to start creating their own business and become their own bosses instead of waiting to climbing that corporate ladder like the last generation did. More and more millennials are deviating away from the career paths set by Baby Boomers, and carving their own way into the corporate world while simultaneously changing the nature of the business game. This was quite the jump, from having benefits and a 401k-retirement plan to selling towels out of an apartment, but not surprising. We wanted our job to make a difference and we wanted control over our own destiny,” Aschimanini said. “Often times when you’re working a corporate jobs you don’t get home until dark. Prior to joining his partners, Aschimanini was selling life insurance. Aschimanini said their designs are all hand picked by their brand ambassadors, the girls that’d be using the product and advertising it. Since then the company has ditched the pillow-in-towel design in favor of just simple towels with an assortment of patterns and designs. Sand Cloud, as described by Aschimanini, was created when Ford and Leibel woke up uncomfortable from a nap on the beach and thought how awesome it would be to have towels with pillows in them. Thirty-one year old Bruno Aschimanini is probably the last guy you’d imagine creating and selling trendy towels aimed at young women, but that’s precisely what he and his partners do out of their two-bedroom Pacific beach apartment.Īlong with Steven Ford, 26, and Brandon Leibel, 26, they are founders and creators of the trendy beach towel company named Sand Cloud, based out of San Diego.